The real world is heavy. Visual pollution, full calendars, obligations. SUVs in traffic. Garages full of storage.

We reject that world in favor of our own.

It’s a brick loft with a bed on the floor and a Barcelona chair across the room. A sportscar under a carport. A 6am drive at full tilt. A watch with 40 years on it. An open desert landscape as seen from a glass house, holding a martini. Stirred.

We may not need to amass many items to create our dream universe. It may only be feasible via deletion.

Easy on the Extras is a catch phrase to espouse a value system.

It’s a careful grouping of products that start conversations.

It’s a reminder.